Selected Publications by Sheila Gibbons
Books
Taking Their Place: A Documentary History of Women and Journalism (with Maurine H. Beasley). First edition: American University Press, 1993. Second edition: Strata Publishing, 2002.
Exploring Mass Media For A Changing World (with Ray Eldon Hiebert). Lawrence Erlbaum Associates, Publishers, 2000.
Corporate Communication
An experienced public relations professional and spokeswoman with a Fortune 500 company for more than a decade, Sheila has directed the full range of corporate communication activities. These have included producing annual reports, company magazines, speeches, video scripts and producing web site content. Through Communication Research Associates, her expertise has been sought by businesses, government entities, and academic institutions. See our projects list for further details.
Journalism
Sheila has taught journalism at the university level and practiced it as a writer and editor. Early in her career she edited a special-market magazine for military families with a worldwide circulation and freelanced for newspapers.
She is a regular contributor to Southern Maryland: This Is Living, a regional lifestyle magazine in fast-growing Southern Maryland, where she writes about community engagement and dynamic people involved in a wide range of initiatives and activities.
Media Analysis and Commentary
Media Report to Women – Sheila is the principal writer for and editor of Media Report to Women, the definitive news journal reporting on the latest news and research about women and their relationship to media. Founded in 1972, Media Report to Women has been published quarterly by Communication Research Associates, Inc., since 1987. For more, click here.
Uncovering Gender, Women’s eNews – Sheila was the inaugural columnist for “Uncovering Gender,” a regular column that examines the intersection of gender and media, in 2003. Her columns are regularly picked up by other online news sites. Among her many columns for this online news service are these:
“Marketing to Women Seems Unable to Keep Up,” Women’s eNews, May 13, 2008
“Female Bloggers Make Campaign History, Too,” Women’s eNews, April 10, 2008
“News You Can Relate To? Try Your Local ‘Placeblog,’” Women’s eNews, May 30, 2007
“Rx For Teens in Diet Danger: Healthier Magazines,” Women’s eNews, Jan. 9, 2007
Book Chapters and Journal Articles
“Fundamentalism, Women and News,” Media Development 2007, No. 1.
Published by the World Association for Christian Communication in cooperation with the University of Colorado, Boulder.
“Show Me the Clout!” in Race, Class and Gender in the United States: An Integrated Study, 7th Edition (Paula S. Rothenberg, ed.), Freeman/Worth, 2007.
“Is It Just Me, or Do All These Women Look Like Barbie?” In Impact of Mass Media: Current Issues, Fourth Edition (Ray Eldon Hiebert, ed.), Longman, 1999.
“Women’s Magazines” in Impact of Mass Media: Current Issues (Ray Eldon Hiebert and Carol Reuss, eds.), Longman, 1985.
Book Reviews on Media, Communication and Marketing
“Lipstick on a Pig: Winning in the No-spin Era by Someone Who Knows the Game” in Public Relations Review, Vol. 32, No. 4, 2006
“Quoting God: How Media Shape Ideas About Religion and Culture” in Public Relations Review, Vol. 32, No. 2, 2006
“Bang! Getting Your Message Heard in A Noisy World” in Public Relations Review, Vol. 30, No. 1, 2004
“The Heart of Change: Real-Life Stories of How People Change Their Organizations” in Public Relations Review, Vol. 29, No. 3, 2003
“Corporate Power Strategies: Getting the Upper Hand with Interest Groups, Media and Government” in Public Relations Review, Vol. 28, No. 3, 2002
